Post a Sunday or Daily homily (video, audio or text).
Post a bulletin column or important bulletin announcement.
Explain elements of the Mass and Liturgy. Many parishioners would appreciate and benefit from a refresher on the various aspects of Catholic liturgy. They might also like to read a “behind the scenes” account on how the music director selects the hymns, how the altar servers are prepared for their sacred duties, or the prayers the priests recite before Mass, inaudibly during Mass, or after Mass.
Describe a moving, inspirational or noteworthy event (e.g. funeral, wedding, baptism celebrated, interesting conversation with a parishioner, reaction about the parish from someone you encounter in town).
Update the parish on a big initiative, such as a capital campaign or outreach initiative (consider promoting that this will only be on the blog or be posted first on the blog to drive more traffic).
Profile a parish ministry, your involvement with its members, and why others would benefit from joining it.
Teach about certain Catholic prayers.
Share great Catholic resources through a link and share personal reflections (e.g. if you have a Catholic radio station in your area, perhaps discuss your favorite program. Or promote a great Catholic website, using a screenshot of its homepage as the image, and describe why you like it).
Request prayers for certain initiatives, needs or individuals.
Share summaries of important parish council and finance council meetings (perhaps with a question to gather input for a discussion at the next meeting)
Comment on a Catholic book, movie, quote, event, song, piece of art or photograph.
Introduce a new family with a photo, a little bit about them and their first reactions to the welcome of parishioners.
Describe the norms and prerequisites for baptisms, marriage, funerals, and sponsor certificates. If these are already listed on your website, the blog post can draw attention to them, provide an introduction and then link to them.
Promote the RCIA program, particularly during particular seasons, and ask each parishioner to consider three friends or relatives to invite.
Share Bishops’ appeal or collection materials. Parishioners can be inspired by the good stewardship and the positive impact their contributions (joined to the contributions of thousands of other Catholics) make.
Provide a how-to guide for a Catholic activity or practice (such as how to pray the Rosary, how to go to Confession, how to examine one’s conscience, how to make a great Lenten Friday meal, how to invite someone to return to Church, how to pray grace before meals with people of other faiths, etc.)
Describe a parish goal and ask for suggestions on how to achieve it.
Pick a topic and provide a list of great resources (such as strengthening your marriage, aising great kids, picking an excellent Catholic college, finding a good retreat center, traveling to Rome, etc.)
Answer questions. Undoubtedly you receive questions each week that other parishioners would benefit from hearing the answers to also. Blogs are a great way to aggregate several questions and then respond.
Explain the reasoning behind a parish decision.
Record a short video interview with a staff member, ministry group leader, parishioner, or visiting missionary preacher.
Describe important content on your parish website or the diocesan or Vatican websites.
Post (with appropriate permission) a letter from the bishop, a statement from the Bishop’s conference, or a papal document and provide your comments and reactions.
Thank parishioners, initiative leaders, bulletin sponsors, etc. in a way that shows a general sense of gratitude to all parishioners.
Pay a tribute to a recently deceased parishioner for his or her life of faith.
Share links to the top three Catholic news articles or opinion pieces (of the past day or week) that you encourage parishioners to read. Provide a short paragraph of why you are personally recommending these stories.
Discuss an important, interesting, inspiring or funny element of parish history, diocesan history or Church history.
Publish the parish’s annual report (to increase blog traffic, consider publishing it first or only on the parish blog)
Take parishioners on a “virtual tour” of a small part of the parish campus through photos, videos and descriptive text. If you have a complete virtual tour on your website, focus on a particular element in your blog (perhaps a statue or stained glass window of a saint on that Saint’s feast day).
Include guest posts, perhaps from nearby priests or from community leaders in your town. If they have a large social media following, this can help increase traffic to your new media platforms.
Simple Sample Messages for Twitter and Facebook
I am so happy to be a member of Holy Apostles parish community. We like each other. I have met a lot of friends in the parish and I hope to meet new friends.
We go to Mass – and we enjoy it, because it helps us to grow.
We are a community of sinners, who are all hoping to become the very best version of ourselves.
We learn a lot from our homilies, seminars, and from our conversations with each other. We are always learning.
We care about our community and want to serve to make it better for everyone. We take risks to do so.
We are praying that newcomers will become part of our community and then serve in ways that they can do what they do best.
We have many great small groups that allow us to discuss life’s challenges together.
We have many opportunities to provide input and our opinions count.
Our people are encouraging to each other. We are nice. When we fail at it, we apologize.
Our parish has a bold vision to transform our community and build a civilization of love. We are part of a movement not a museum.
We care, about ourselves, about each other, about newcomers and about our friends in our town.
We have some greatly dedicated and committed people in our community and we always need more!
We love that we are connected with over a billion Catholics in our worldwide family and more than ___ in our local diocese.
We have fun. We laugh. We enthusiastically celebrate parish and individual milestones. We take our mission seriously but not ourselves.
We discuss some of the biggest questions in life engaging both faith and reason. We like tough questions.
We have the courage to change to be more effective at living the mission Christ has given us. Please join and help us in this effort.
Some of us have been very far from God at earlier points in our life but our lives have been transformed by responding to His generous love. We are humble and see ourselves as works-in-progress. We promise to meet you where you are.
Some of us sing poorly at Mass – the community not only is okay with that but we appreciate the effort.
We love people. People are our priority. Every single person matters to God and therefore to us.
Newcomers come back to our parish. They invite their friends and neighbors, too.
We would love for you to visit our community.
During a typical week, there are great opportunities to reflect on parish events and send a message that highlights one of these simple messages. Because they are easy to relate to, and describe the parish at its best, parishioners will be glad to share them even in a secular society that often makes it uncomfortable to share faith-related messages.
After beginning the process of sharing new media messages, we can begin to integrate more deeply Christian and Catholic messages from time to time, including the essential messages of the great story of Jesus’ love.